Massage Therapists: Marketing and Building Your Practice – A Survival Guide
Massage therapists who have had no prior marketing experience may experience this as a bit overwhelming, but at the same time, it can be exciting and rewarding to see their hard work pay off. If you want to get started, read on.
The first thing that you need to realize about marketing for massage therapy is that it is one of the most challenging aspects of starting your own massage practice, as well as the one that has the most potential to be the most rewarding.
There is a lot to know when you are starting out. In this article, I am going to give you information about marketing and how to market your massage practice.
What is Marketing?
Starting out, you will probably find that marketing yourself and your services will be a lot more challenging than marketing your massage practice or advertising your practice on the web.
To fully understand what marketing is, you need to understand what is marketing, and what is advertising.
Most people realize that marketing is about getting your message out, but it is also about making people aware of your existence. For example, when you walk into a store, they may be showing advertisements on television, but they are also showing signs and your magazines and newspapers in the store.
Advertising is simply about getting your message out using another form of media. For example, you could go online, advertise a massage session on your blog or web site, and advertise on craigslist or another website where people can post their services.
For your massage practice, the same can be said. When you find the clients that will be the best fit for you, you need to find a way to advertise yourself.
All of the Internet, which is a combination of all the websites, blogs and other forms of marketing and advertising, is a place where you can advertise for your massage practice.
Another form of marketing is referrals. For your massage therapist in Omaha, NE referrals can be a great way to start, or they can be a great way to stay. Referrals are when someone tells someone else about your practice, and they end up being a client.
When you do referrals, you need to make sure that you are doing them the right way. There are many ways to do referrals, but for your massage practice, I am going to focus on getting clients via online reviews.